PAUL EGUIA graduated as an Industrial Engineer from Mapua University – Manila, where he started his life coaching career in school organizations and different young professional groups. 

Eventually, it expanded in the Philippines as part of World International Ministries and its affiliated non-profit organizations. He has been doing personality development coaching, business consulting, and personality development mentoring for more than 15 years already.

He walks his talk as he has built his extensive decade-long experience in the corporate world and pioneered different businesses, particularly in the construction, trading, and food industry. He helps and mentors SMEs and owners to establish their organizations through strategic planning, employee engagement, leadership, and management training.

In 2019, Paul launched the Think Up PH, a Digital Life Coaching Platform focusing on improving self-awareness and relationship management. Through the said platform, he shares personal insights and interviews celebrities and TV personalities to give powerful advice to its viewers. The Think Up PH is now broadcasted through LightTV Channel 33 of Zoe Broadcasting (co-owner of A2Z) and other social media platforms.

In 2021, Paul’s Think Up PH was formally merged into Azcend Leadership & Consulting as the company's official life coaching and consultancy brand. Moreover, Paul Eguia is a Director, shareholder, and Chief Strategy Officer of Azcend Leadership & Consulting.